Digital transformation is happening at an unimaginable rate. It has become all-pervasive and redefining everything. New trends are always emerging, and their ephemeral nature makes it very hard to incorporate them before they lapse to emerge anew. This is where we come in; keeping “EFFECTIVENESS” as the center of our operations around which everything we do revolves. Why effectiveness, one may ask? Because effectiveness is the key driver of growth. Effectiveness means keeping track of your systems and working methods. Ultimately, it’s effectiveness that increases efficiency and vice versa. The reinforced co-relation between effectiveness and efficiency sets everyone and everything on an upward spiral—be it a product, individual, or brand!